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Scale Your Business, Not Your Headcount.

As a business grows, the people operations need to keep up. I served as the de facto Head of HR, building the 'Zero-to-Scale' infrastructure needed to hire faster, retain talent, and hit revenue targets as a Fractional HR partner.

Having over 25 years of enterprise experience, rightsized for any organization and any industry’s high-growth trajectory.

How I supported multiple logistics and transportation companies.

Zero-to-Scale Infrastructure

  • The Problem: Chaotic hiring and undefined roles slow down growth.

  • My Solution: I design and implement your inaugural strategic operating model, aligning talent acquisition, compensation, and performance frameworks.

  • The Impact: Reduced time-to-fill for critical roles by 25% and ensured business readiness for rapid expansion.

Regulatory & Safety Compliance

  • The Problem: One lawsuit or regulatory violation can shut a startup down.

  • My Solution: I establish 100% regulatory adherence frameworks, specializing in complex environments (including DOT compliance and multi-state labor laws) to mitigate enterprise-level liability.

  • The Impact: A protected business license to operate and a safety-first culture.

Executive Advisory & Workforce Planning

  • The Problem: Founders often lack a strategic sounding board for people-decisions.

  • My Solution: I serve as primary counsel to ownership, aligning staffing models with revenue targets to ensure you scale profitably.

  • The Impact: Enabled previous clients to scale to $1.2M in annual revenue while safeguarding culture and operational efficiency.

A woman and a man shaking hands in a parking lot with a white truck in the background.

“I was able to focus on the products and my sales. Rochelle handled the infrastructure, the compliance, and the people focus of my team as a fractional HRBP.”

Former Logistics Company Owner